GREAT che-e-e-p wine

[Thomas]

Wow. All good points. Leon Adams of course got it right, but boy are we never going to see that wish come true.

In my humble yet strident opinion, we ain't never going to get a wine-drinking public in America until we can offer a daily dose at the price of coke (the cola, that is).

I am appalled by even good wine-drinking friends who refuse to buy anything better than Carlo Rossi jugs for the table, simply becasue the better stuff, to them, is too "expensive."

If some of these friends knew what I spend on wine, relative to my income, they would have me committed. But the point is, since wine is not a daily staple in the minds of Americans, it is not one they choose to spend money on. The same people who would feed gallons of cola to their kids and who would spend hundreds of dollars a year on cigarettes, find wine expensive.

So, Leon Adams had the point. of course, the price of milk is slowly rising toward the price of wine. Maybe there is hope.