GREAT che-e-e-p wine

[Thomas]

Another great subject. How cheap does wine have to be in order to get Americans to drink it daily?

In one of my columns I am spending each month in 1999 looking for, and writing about, wines under $8 and under $10. They are out there, and many are drinkable too.

Seems to me the $10 ceiling at retail is a valuable point to keep in mind. It is amazing how many customers move on when the price of a bottle of wine exceeds $9.99.

Chilean at $12 a bottle, I think, appeals to the upper-income people.