shape of bottles?

[Thomas]

Looks like Jason strikes again with a lucid analysis.

I can say this to the marketers, I spend a few thousand dollars a year on wine, and I never buy a wine for its bottle or label; sometimes I avoid a wine for those reasons.

But large volume sales leads the marketing effort; if you make 100,000 cases of a wine you need to move them fast. And since California producers are so lucky to have their wines sold through grocery chains in their home state, it seems they tend to gear their marketing toward that large volume sale outlet.

With consolidation going on everywhere, it is likely a matter of time before small wine retailers are pushed out of business in most states anyway, so I guess my pie-in-the-sky desire for marketers to think about the small retailers is a doomed idea.

I like dealing with small wine retailers and butchers and grocers and clothing shops, but hey, I am becoming one of the minority Americans.