shape of bottles?

[Jason]

The bottle shape argument is a valid, long standing point.
However, the shapes are made for the various reasons (already mentioned) and the stores that these were designed for (grocery) do not use bins anyway, but rather facings. Thus, the major players dig funky bottles.
The reality is that when smaller retailers
can take 200 case drops on a regular basis, they too will be able to dictate bottle shape. The golden rule strikes again.