shape of bottles?

[Thomas]

When I was on the road selling wine for a distributor I often worked with producer reps. Many times a rep would come with the producer's new offering and many times the retailer would say, "I like the wine, but the bottles do not fit on my shelves."
The rep and I would of course try to get floor space instead, but the point that the bottles caused a selling block did not seem to register with the reps.

The bottles are a gimmick to make the wines look like they should cost more, and to make the bottles stand out from the others (that is why they keep getting fatter and different). But marketing gimmicks often have a tendency to increase price, create annoying problems and then sell more and more mediocre wine.