It's good to be different...

[Botafogo]

Well, Georgie, it's easy:

There are HUNDREDS of DOCs in Italy of which SCORES make great wines based on Sangiovese but only TWO of these have big marketing hype and hence prices in the US, Chianti and Brunello. By instead selecting wines made in the same style at the same latitude (and often by the same consultant enologists) from Emilia Romagna and the Marches we can offer our customers comparable wines at as much as 60% lower pricing. The same applies to Nebbiolo, some of the very best come not from Piemonte but the Valtellina and at 50% on the dollar...

MOST of the interesting (and famous in Europe) wines in Italy are NOT made in Piemonte and Toscana, it's a big country and we are about lots of different THINGS not lots of different brands of the same thing.

Cheers, Roberto