PRICES

[Botafogo]

But my FAVORITE is "Roberto, that Barbera you gave me is the best wine I've tasted all year but I need something else for my dinner party because I can't serve my guests a $9 wine". And, here in too much money, too little sense LA LA Land, sometimes it's I can't serve my guests $25 wines" or even "$50 wines"......

And don't get me started on the "I know 'X' famous Champagne is crap and expensive crap at that but it's for my boss and he won't appreciate something better if he's never heard of it"........... I always want to answer "would he appreciate a pair of 19 year old red headed twin sister supermodels with legs up to their necks coming on to him...even if he had never met them before?" but I (usually) stop myself.

I think it would be really interesting for many of you here to work a week in a retail store (and this is not condescending scolding but an invitation to see through the other side of the mirror). Many of my vendors help us at Christmas and say they learn more about both what consumers really want and humanity in general in an afternoon than they do in years of talking to trade buyers.

Roberto