PRICES

[Botafogo]

>>the customer is a god.<<

Now we get to the true gist of this: it is a religious issue! What I mean, somewhat jokingly, is that it is an issue where no one is going to change anyones's mind 'cause they are set in dogma.

>> Don't insult his intelligence by marking up wine 300% when you're not providing value-added there.<<

Here is the "added value": contrast you opening your bottle of Beaujolais at home on your TV tray and pouring it in dixie cups to drink while watching "Who wants to be a Millionaire" versus enjoying it in nice glassware in a pleasant and cozy environment with staff on hand to attend to your wishes and which you do not have to clean up after the dinner.

I always wonder why no one has this argument over ommelettes, coffee or pasta, you want outrageous mark ups, that's where to look......that double espresso you pay $3.50 for has a materials cost of under 25 cents. Yet no one ever shows up at a restaurant with a thermos of their own and asks what the "cuppage" is.

Roberto

[This message has been edited by Botafogo (edited 05-10-2001).]