PRICES

[ddf68]

I tend to agree with Bucko. There are a couple of local restaurants with good food that I will not patronize because the wines are marked up 2.5 to 3 times retail. At those margins it is much, much cheaper and less aggravating to stay home. Maybe that behavior is uncommon enough that reducing the margins somewhat doesn't make good business sense, but sometimes I wonder.

I can live with the 100% markup--I'm not happy about it, but I can live with it. As that margin increases I wonder how, if the restaurant needs to make $12 on an $8 bottle of wine, are they making any money on the people who drink sparingly or not at all. Is that bottle of wine subsidizing the temperate?
ddf