PRICES

[mrdutton]

Well now let me tell you something. First off I certainly do not mind paying a fair price for my purchases.

Secondly, in this market area, a $6.00 glass of wine for a bottle of inexpensive, market flooded wine, is way over the norm. The norm is between $3.75 and $4.50 a glass for the cheap plonk. The mid grade plonk goes up to $4.50 to $8.00 a glass. The good stuff does not sell by the glass, but by the bottle.

Thirdly (I did not mention this previously), the advertised price for the wine on the wine list was $5.00 a glass or $24.00 for the bottle. So I was overcharged, probably by mistake.

Roberto, I dare say that you mark-up 300 percent for all of your product - that is how you pull-in all your customers, eh! Bull-hockey, you more than likely work on a cash flow and profit scheme that relies more on volume than on unit-price.

I will say it again but this time include:

IN MY HUMBLE OPINION, $6.00 for a glass of Louis Jadot Beaujolais is too expensive.

I know the business needs cash-flow to support expenses and generate profit. But that big advertising bill along with most of the stuff you mention is a write-off at tax time. I have nothing against a business making a profit. I mean why else would you want to run a business? But fair value for product and service rendered along with customer satisfaction go a long way toward generating repeat customers. Whether or not I will be a repeat customer at this business will depend on how I am treated when I return to complain.

So, Roberto, I guess my point is made.

[This message has been edited by mrdutton (edited 05-10-2001).]