Has anyone else nearly shot their TV?

[Jerry D Mead]

Re the Korbel ads...sure they're pure hokum, but you yourself called them clever (though you didn't mean it as a compliment, Roberto) and frankly I'm so immune to advertising hype of all kinds that I just enjoy the cleverness of it and let it go at that.

For example, I am a dedicated Coke over Pepsi consumer...I boycott fast food joints that sell Pepsi in favor of those that sell Coke. Back in the Pepsi Challenge days I used to drive them nuts by picking Coke and declaring it my favorite...strictly on nose...I didn't even have to taste the stuff.

But that doesn't change the fact that the Pepsi commercials featuring the curly-headed little girl from the film Pauley demanding Pepsi in the voice of Joe Pesci, when offered Coke, are brilliant.

You don't have to like the product, or even agree with the message, to admire someone making best possible use out that uniquely American razzle-dazzle called advertising.

JDM