by the glass

[Jerry D Mead]

Randy...My point about dollars over percentage is this...Is it not better to put $10, $15 or $25 profit in your bank account from a wine sale, even if it is only 100% mark-up (50% on sell), than to make 700% on a glass of iced tea and put $1.50 in the bank?

What good to take a traditional mark-up on an expensive wine and not sell any...or sell very little...where a closer to retail price would motivate more sales (and more dollars if less percentage) in the higher price categories and fewer at the low end...AND fewer iced teas and beers.

JDM