by the glass

[Thomas]

You know, this subject covers more than just wine pricing in restaurants. After reading what Randy had to say, it occurred to me that he is referring to the few diners-out who know something about wine -- they seem to be the ones who easily fork over high prices; they have to be the minority.
What about the plebian (sp)?
Is there no way to get the rest of the restaurant-goers to drink wine? Are we doomed to assume that the majority of Amnericans simply won't ever drink wine and so forget trying to entice them?
It seems to me the "expensive" dining experience has its place, while the rest of us have ours. I see few restaurants not in the "expensive" class doing enough to entice people to drink wine. Maybe they haven't figured out that wine is a profit center, not an overly-profit center!