by the glass

[FamilyWine]

Could we take the thread back to the consumer, the poor bloke/blokette who is already parting with a fair amount of scratch to eat out and wants a beverage to enhance the meal. Sure a $50+ bottle of Ridge Zin would be great, but after adding the percentage of tip and tax to this amount, only wine fanatics, celebrants, or wealthy physicians, a tautology, will pay this for a bottle of fermented grape juice. What that consumer wants is to be able to pay something in the teens to enjoy with the meal. Sure, have the boutique Napas and Sonomas and Santa Barbaras in the 20s, 30s, and 40s, but have something on the wine list that approximates vin du table if not vin ordinaire. So its Forest Glen or Napa Ridge or Sutter Home or Chilean, but have something in the affordable range. Please, Mr. Restauranteur, do what it takes to put a few quaffers on the wine list. The consumer thanks you.

[This message has been edited by FamilyWine (edited 03-08-99).]