by the glass

[Jerry D Mead]

Kevin...If you are selling a $28 retail wine for $38, your approximate cost should be just under $19...which means you're doing twice wholesale...not twice retail...and I would never call you a gouger for that pricing policy.

And that Forest Glen you're pouring as house wine is a good $10 retail beverage. That means your base cost is $6.50 per bottle...but I'll bet you're not selling that for the same mark-up, or $13 per bottle. Nor should you.

I have always advocated higher mark-ups on the low end...lower mark-ups on the high end. Because as I said...it's dollars you put in the bank.

And I'll bet you don't mark up the lobster as much as you mark up the chicken, either.

Thing is...I don't think we disagree that much. I don't like price gouging, but you don't appear to be guilty...and I'll bet you holler as loud as anyone when you visit a competitor and see them selling that Chimney Rock for $56 or $60 when you're selling it for $38.