by the glass

[Jason]

I wish more places would adopt a lower margin/higher volume concept as well. I think that you have to have a sophistocated clientele that notices it. For those of us on this BB this concept is common sense and we would all order more wine. However, the annual per capita consumption is still what? 2.6 - 2.8 gals? These numbers say the masses would still only buy the one bottle. This is heading in the right direction with consumers becoming more saavy, but few restaurants swim in this pool.