The Allocation Game

[Kcwhippet]

Same at our shop. The owner, who's been around a long time in importing, wholesale and retail, has created a very large shop with about 1800 facings. He was hit by the Gallo and Constellation folks to take stuff he didn't want in order to get other "good" stuff. He told them to stuff it, and we were in operation for over a year with nothing from either of them, and doing very, very well, thank you. Anyone who came in and wanted Arbor Mist or Ecco Domani or the rest were told them to try somewhere else. Both companies finally came in last fall and told him he could take his pick from their portfolios. Again, he told them to stuff it until a few months ago, when he decided to order some things that were being asked for by the customers - mostly the low end items to boost the bottom line some more.

[This message has been edited by Kcwhippet (edited 05-09-2005).]