Three Thieves

[Kcwhippet]

hotsy, Exactly correct. He'd much rather go with the higher margin items. He direct imports several items that are priced on the shelves very competitively with similar wines, but at very high margin. For instance, we have a Shiraz from Argentina, that's a really tasty wine, that's priced at $11.99. He got it at $2.50.

WoW, Foodie essentially has it, re the price to the retailer. For whatever reason, we can't get it from the distributor at a price that will let us sell at the price that will both return a high enough margin and keep our claim to the lowest prices in the area. I suspect (I haven't asked) that we can't get it in the high volumes we get many other wines to give us the enormous discounts from the distributor. For instance, we sell Veuve Cliquot Brut (yellow label) at $29.99, which is lower than most stores can buy from the distributor, because we take it in 150 case lots. cg wants to open a wine shop in a few years, but if she could work in my shop for a few weeks and see what it takes to be really competitive in the market, she would run, not walk, fast in the other direction. Foodie probably has a few hair raising tales to tell in that area, also.