Santa Julia?

[AlcoholReviews]

Now, now, Foodie, let's try to be fair here. Yes, we are a business, but then again, wine stores are businesses too.

To communicate to our readers in quick, clear fashion, we, like others, use ratings. Like you, we're trying to give folks recommendations. I don't see why you find that deplorable and ban numerical ratings from your store. Indeed, any time you make a rcommendation, you are implictly rating a wine vs. others. 'You like tannic, well then you shoudl try this wine...'

I suppose if we substituted words for nuemrical ratings (e.g., 3 stars would be replaced with "good", 4 stars would be replaced with "excellent", etc.) that we'd suddenly be in the right by your criteria?

Let's not quibble over nomeclature. The public wants advice. They want to know which bottles are likely to be to their liking. We're both trying to do this, no?

Yes, you get to know your customers face to face. You know that Jones likes his merlots bursting with fruit, that Smith likes her chardonnay with little oak, and so forth. And that's grand- such personalization is terrific for wine buyers. Your regulars can count on you to understand their preferences and suggest accoridngly. But what of those wine buyers who don't have an established relationship with a wine store owner, who don't buy wine very often, or who live near some mega store which is run by clerks who don't know anything about the wines they carry? To whom are these custoemrsy to turn? We, of course, and others, can give them a little help.

Cheers,

KRK
http://www.AlcoholReviews.com