Santa Julia?

[Thomas]

Bucko, my customers do not demand ratings. They demand a good wine at a fair price. We refuse to post ratings anywhere in our shop. And we do not rate wines for their price/value--we leave that to the consumer. We simply listen to the consumers need, make recommendations and make alternative recommendations and then wait for the results.

The thing to remember is that those who produce ratings aren't selling wine; they are selling magazines on and off line.