Well it ain't French - that's for sure

[Thomas]

Dutton, if a wine is in the national distribution channel, shipping does not cost what it costs the consumer--shipping becomes a minor cost per case.

Plain and simple: far too many--not all--California wines are over-priced, relative to values found from other parts of the world.

A lot has to do with the cost of land and the general cost of living and doing business in the US, but still. ... Like it is with any other consumer product: if you cannot keep the price in line with what the market bears and what the competition offers, you should not expect the consumer to roll over and buy it anyway, but I guess if you can get away with it, you can roll the consumer.



[This message has been edited by foodie (edited 01-06-2001).]