Shortage????

[Kcwhippet]

I have spoken with a number of retailers and wholesalers around here, and the consensus is that the millenium shortage has become a self fulfilling prophecy. They (the producers and their marketing weenies)have been shouting the shortage so loudly that consumers, who normally wouldn't, have been laying in larger supplies of bubbly than usual, even if only a few bottles. Coupled with the fact that there are more consumers all over the world than in other years preparing to celebrate the event with bubbly, they have created a percieved shortage. Also, as mentioned above, they are telling me they believe the producers are holding back stocks to unload as we get even closer. I wonder what will happen next year at this time. Since the millenium doesn't actually change over until January 1, 2001 (that's right - 2001), will the producers and marketers do this all over again? Time will tell. Fortunately, we have a large enough store of the sparklers already in our cellar, so we don't have to succumb to the hype.

[This message has been edited by Kcwhippet (edited 08-26-99).]