Mionetto "Sergio"

[Thomas]

Not knocking the wine--it's good, but it is not worth the price.

The one thing I have learned in the wine business is to disregard wines that producers THINK are worth a lot, because there are five for every one of them that ARE worth every penny, and my customers are loving me for that attitude; I save them money.

I understand that marketing money has to be recaptured somehow, but I choose not to make that our focus at is-wine. It's our form of niche marketing. I have this really stupid idealism that says to me "if you can get more people to drink wine more regularly you will be rewarded in heaven (and possibly on earth)." And I know that all it takes is to find good wines in samll production, or good wines in large production, but good wines with little or no marketing behind them--and NO ratings either.

Also, Roberto, I never ask a supplier to lower the price. In fact, if a supplier does lower the price of a wine, ostensibly for me, I immediately assume the supplier can't be trusted.



[This message has been edited by foodie (edited 07-03-2003).]