Goats do Roam

[Botafogo]

>>They never get much press or hype, little reviews, nothing to spur me on......<<

I don't want to bust your balls TOO much but does that translate to "they don't send me free samples"?

If you want to provide any value oriented information to your readers you have GOT to blaze a new path. Otherwise you are just piling on and adding to inflation...

From our Holiday 2000 Newsletter:

You may ask what inspires us to traipse through the backwoods of Romagna, the near deserts of Puglia and the mountains of Lombardia seeking new and exciting wines instead of just selling the stuff you read about in magazines? Well, recently we had dinner with an amazing Champagne Grower and among the other guests was the Editor/Publisher of a major food and wine oriented rag who also contributes to scores of other publications. He was COMPLETELY ignorant of quality zones or producers in Italy (which he visits regularly on other peoples’ dimes) outside of Toscana, Piedmonte and the Veneto (and he was waaaaaay behind the curve even there)! He dismissed our discussion of legendary winemakers Eduardo Valentini and Emidio Pepe with "but it's just Montepulciano d'Abruzzo, how good could it be?" like he was your blue haired auntie saying "but, sonny, it's just Jazz....I'm sure that Mr. Davis is a fine trumpeter but it’s not serious music, try some Andrew Lloyd Weber". And people wonder why we are always foaming at the mouth about the press.

It’s not hard to figure out: if EVERYONE is talking up the same zona, cantina, consultant enologist or varietal (because they either don’t do their own original research or only taste wines from wineries which send free samples or fly them to their villas) then it is no different than if all the analysts are touting the same stock, the market becomes completely exuberantly irrational!


Hey, it's Tuesday (my Monday) morning, Roberto

PS: We sell the GDR and also it's Rose version and they rock!