Wine Bars/Wine Retailers... any owners out there?

[winoweenie]

Rain4est, Welcome aboard. We have several very successful wine bar-wine shops here in Phoenix. One you might talk to is Sportsman fine Wines Phone 602-755-9930. Talk to Brian the mgr, a really nice, knowledgeable wine guy. I`ve found the really successful wine-bars here in the west ( and restaurants)work on a sliding mark-up that maximizes dollar profit, not mark-ups.It takes as long and uses as much expense to pour a 6-buck wholesale bottle as a 50 dollar bottle.Figuring 6 four oz. pours at 3 1/2 times wholesale on the 6-buck bottle($3.50 per glass ) you have a gross profit of $ 15 for the bottle. Take $40 bottle at 2 1/2 mark and sell a glass for $ 16.50 and you`re looking at $ 60 gross per bottle with the same overhead. Lots of restaurants use the gross per bottle as standard which makes for greater dollar volume, faster turn-over, and a stronger relationship with their wholesalers. I know I personally frequent establishments that are aggressive in their wine pricing.Winoweenie