Wine Bars/Wine Retailers... any owners out there?

[Innkeeper]

Winecollector is quite right in what he says. Now that we have two versions of multiples, let me illustrate before it gets too confusing. Say you have a bottle of wine that costs $6.00 wholesale (most of the wines under Best Buys wholesale in this neighborhood). If you wanted to 2X it, it would go for $12.00; 2 1/2X $15.00. 3X would be $18.00 and 3 1/2X $21.00. If you poured 4 oz of wine per serving (4 oz of wine, NOT a 4 oz glass) you would get six servings per 750 ml bottle. At 3X each glass would be $3.00 and at 3 1/2X each would be $3.50.

Winecollector's remark about Opus One is salient. Depending on your market, it is usually a good idea to reduce the markup as the cost of goods goes up. You almost always move more inventory that way. I remember one manager who complained that he never moved any of his Moet & Chandon White Star, Extra Dry. He had had four bottles in inventory forever. All his inventory had the same markup whether is was Fetzer Valley Oaks or the White Star. I asked him if he would be happy to make ten bucks on the White Star, which was well below his markup. He said it sounded like a good plan. A week or so later, he called and asked if I could get his White Star allocation increased.