Wine Bars/Wine Retailers... any owners out there?

[rain4st]

Hello, I am new to this board. I am a boutique owner and have just created a new wine bar in a resort town due to open very soon. I have found that many distributors are unable to answer specific questions on pricing per glass as well as retailing. I have been a retailer for 25 years and have always had a basic formula for profit margin. Why is the wine industry not specific on pricing? confused: I have found it incredibly challenging to ask what would be the appropriate mark up per glass or bottle and receive the answer "it depends on the wine". Help! There are no wine bars in our area,so I would love to speak to other owners/or persons in the industry. I will also be selling packaged wines ( have customers asking about cases already )and want to do this correctly. Look forward to your help!