"That Wine is Out of Stock"

[Botafogo]

>>If you don`t have a first-name relationship with one of the 3 or 4 major retailors you can forget your bottles of Dalle, Caymus S>S> or any of the reserves. <<

Then put your energies into some serious spelunking into the stuff those guys carry that is not only BETTER but CHEAPER, they all have some, most of them don't even know it and will take offers. Ask for samples of every obscure South African, Spanish, Aussie or Southern Italian thing you can, taste them, find the gems and show your customers you are not a service bureau for the Speculum.

This philosophy has earned us a rabid following, could work for you too. Imagine yourself as an alternative record store, you don't sell Michael Jackson, you sell M'Chelle Ndege Ocello, you don't have Kenny G, You have Kenny Baron. You've find a much more loyal group of customers if YOU have a point of view.


Why can't it be Sunday yet? Roberto

[This message has been edited by Botafogo (edited 01-05-99).]