Bryant Family + Cult Wine and the Cost of Shipping

[Thomas]

I agree, Alex.

What you have to understand, however, is that in the US, wine is still viewed as both a luxury and a status symbol. Among the largest activities available to con artists is the desire of people to feel like they fit in a higher status.

Need I say more?

The longer I walk this earth, the more I understand the words of Fred Franzia: no wine should cost more than $10 a bottle.

He isn't exactly right on the price, but the sentiment is right on.

Depending on what I encounter in the marketplace, I am either cursed or blessed by knowing what it costs to produce wine. My wife hates to go wine shopping with me ;-)