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WineBoard / TASTING NOTES & WINE SPECIFIC FORUMS / Bordeaux v
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/ China, Hong Kong dominate Bordeaux import

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China, Hong Kong dominate Bordeaux import
10-02-2011, 01:25 AM,
#6
TheEngineer Offline
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Trust me, tough to do business in wine in HK and China. Unless you are a Brand Name "i.e. the top 15 bordeaux...." the others all need lots of help. Marketing budgets have to be super high to sell wine. need lots of attention and plenty of money to go do tastings, etc, to almost hand sell the bottles. All these conspire against the prototypical top flight napa winery model of small sub 1000 case output, small winery, sell to US customers directly mostly, etc,. Bordeaux which is super premium, hada mega marketing dollars and produces in the 20,000 case area and can partner with large domestic firms definitely have the hands up. In the US, unless, you are Harlan, Screaming Eagle, and ...err...I'm not sure what else, it is a hand bottle sale. Araujo?, Scarecrow?, Dominus, Caymus SS, Shafer HSS?,... Never heard of them, why is it so bloody expensive and it is not French, ...don't want to try them. Imagine trying to sell things a few tiers down.........only US firms that have success are from the large constellation style companies that have direct access to the supermarkets.......
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[No subject] - by - 09-27-2011, 12:35 PM
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[No subject] - by - 10-02-2011, 01:25 AM
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