Bordeaux 2010

[TheEngineer]

This year's pricing were absolutely obscene, ....but.... They were generally 20% to 30% higher which in fact is about the same as the dollar has devalued over the same period last year versus the '09's so while the price from Bordeaux may have been the same, it arrives to us 20% to 30% higher already. So for those chateaus that did that, they really don't care about exchange rate and the impact that it has on the end user. What we generally saw for the better brands were increases even higher than that.....increases in the 50% range or higher and those are chateaus that tried to pass on an increase over 09 on to then have that impacted by the weaker dollar......Of all the houses that sent prices out, only Cos and I think Ducru Beaucaillou DECREASED prices from last year.....but when you are already $330 a bottle...........

I did buy 2010 because they are suppose to be good but no where near the amount I bought in 09 which were already causing me panic attacks....and the 05's now look positively cheap, why did I not by 08 First Growths at under$250 a bottle???? That was Lynch Bages almost in 2010....

What makes me most concerned are the more value oriented brands of your such as pontet cannot and Leoville barton. they use to be $40-$60 a bottle. PC was $179 a bottle and LB was $130..... I know that PC's quality is high but man......the price increases has been incredible. Can in point. In 2009 when PC came out at $120, there was a lot of grumbling but it was sold out in minutes. I can still get PC this year....many days into the campaign...... This is happening to other "value"brands too, the "other" wines of the first growths and I don't mean the second wines, Duharm MIlion, Clerc Milon, D'Armailhac, etc,...use to be all sub $50ish. this year almost all of them were $1200-$1500 a case or higher.....