• Home
  • BUY WINE
  • Wines A-Z
    • Wines A-Z
    • Wine Names & Pronunciation Guide
    • Wine Brands
    • Spanish Wine Terms
    • Popular Red Wines
      • Cabernet Sauvignon
      • Merlot
        • More on Merlot
      • Pinot Noir/Red Burgundy
        • More on Pinot Noir
      • Syrah/Shiraz
      • Malbec
      • Zinfandel
      • Tempranillo
    • Popular White Wines
      • How White Wine Is Made
    • Champagne and Sparkling Wines
    • Popular Sweet Wines
    • White Zinfandel
    • Napa Valley Wine
  • Videos
    • Wine Varietals & Styles
    • Wine & Food Pairings
    • Videos: Wine Regions
    • Rare and Fine Wines
    • Winemaker Interviews
    • Tips & Other Topics
  • Blog
  • Forums
  • Encyclopedia
  • FAQ
    • Wine Tasting
    • Wine Storage
    • Sulfite Free Wine
    • Sweet Wine
    • Leftover Wine
  • Home
  • BUY WINE
  • Wines A-Z
    • Wines A-Z
    • Wine Names & Pronunciation Guide
    • Wine Brands
    • Spanish Wine Terms
    • Popular Red Wines
      • Cabernet Sauvignon
      • Merlot
        • More on Merlot
      • Pinot Noir/Red Burgundy
        • More on Pinot Noir
      • Syrah/Shiraz
      • Malbec
      • Zinfandel
      • Tempranillo
    • Popular White Wines
      • How White Wine Is Made
    • Champagne and Sparkling Wines
    • Popular Sweet Wines
    • White Zinfandel
    • Napa Valley Wine
  • Videos
    • Wine Varietals & Styles
    • Wine & Food Pairings
    • Videos: Wine Regions
    • Rare and Fine Wines
    • Winemaker Interviews
    • Tips & Other Topics
  • Blog
  • Forums
  • Encyclopedia
  • FAQ
    • Wine Tasting
    • Wine Storage
    • Sulfite Free Wine
    • Sweet Wine
    • Leftover Wine

Wine Online: More Influential Than You Think

June 23, 2010 


winebloggers-logo_square-jmv By the time you read this, I will be at the 3rd annual Americas Wine Bloggers Conference, as both a participant and a panelist. This year the event is being held in Walla Walla, WA, and the local (and not-very-local) sponsors are looking to roll out the red carpet to the 300 attendees, the majority of whom are independent bloggers.

The first conference was held in Sonoma, and by year two it extended to Napa as well. Both wine areas also extended the red carpet, but it was last year’s visit to Napa that really made me stop and reconsider the influence of on-line media in the wine world.

I’ve no way to accurately gauge that influence, and certainly there are many who would note that any particular blogger saying something good about any particular wine is NOT going to make an ant’s moustache’s bit of difference in increased sales for most wine brands. And for the most part, they’d be right.

But riddle me this, Batman: if collectively those (mostly) amateur voices didn’t have influence in the wine world, why on Earth would most of the wineries pay attention to the fact that a bunch of bloggers were getting together nearby? Why would they roll out the red carpet treatment for those (mostly) amateur writers? In other words, why else would they even care?

The fact is that wine regions are now competing to influence where the 4th annual conference will be held. Considering that just over 5 years ago most wineries hadn’t even heard of wine bloggers or wine blogging, that is an amazing a nd head-scratch-inducing turn of events. Vintank.com, a digital think-tank wine industry group based in downtown Napa, published a report last year in which they claimed, based on statistics, that the potential reach of all of those wine blogs, facebook pages, and twitter accounts when viewed collectively exceeds the subscription base of even the largest wine print magazines.

Navigating the wine blog field is a tricky endeavor due to the nature of the beast, which is widely distributed and full of professional and amateur voices alike. Some resources that can get you started:

  • Alawine.com’s Top 100 wine blogs (ranked by popularity)
  • PostRank.com’s wine blog listing (ranked by interaction and reader engagement)
  • The 2010 Wine Blog Awards (blogs nominated by readers & other bloggers, and selected by a panel of judges in 8 different categories)

The oral of the story, thought, is to at least get started in checking out wine blogs, especially if your only exposure to the wine world has been through the pages of printed magazines. Who knows – You may just find your new favorite voice in the world of wine.

Cheers!

Joe Roberts is a Certified Specialist of Wine and author of the award-winning 1WineDude.com wine blog.



Share On


Previous Article
Nous allons a Tunisie?
Next Article
A World Cup Wine Experience: Müller-Thurgau Scores!






  • Search

  • Wine Videos

    • Popular Wine Varietals & Styles
    • Wine & Food Pairing
    • Exploring Wine Regions
    • Rare and Fine Wines
    • Wine Tasting with Pros
    • Winemaker Interviews
    • Tips & Other Topics
  • Recent Posts

    • National Wine Day
    • Special Invitation To Wineries
    • A Glass Of Wine During A Pandemic
    • The 2017 Wine Lover’s Guide to a Kitchen Remodel
    • Austin Hope – The guy who will lasso the moon
    • Tips for Creating the Perfect Wine Tasting Party


  • Recent Posts

    • National Wine Day May 26, 2023
    • Special Invitation To Wineries March 3, 2021
    • A Glass Of Wine During A Pandemic December 3, 2020

© Copyright 1994-2021 Wines.com. All Right Reserved.
Back to top
  • Wine Brands
  • Sitemap
  • Privacy
  • Contact