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$125 a bottle Vodka....... - Printable Version

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- TheEngineer - 07-01-2006 08:33 PM

I walked by this at an LCBO the other day.....and then had to take a second...and third look.......

Here is an excerpt from the Toronto Sun...a very blue collar newspaper.

"Penka stands for perfection. And Ontario residents can rejoice in the fact they're the only people in the world able to purchase the new Ultra-Premium Smirnoff Penka Vodka, a hand-crafted luxury vodka from Smirnoff.

Penka has been available at some of the most stylish and upmarket bars in Paris and London, and now it's exclusive to select LCBO stores. C Lounge and Rosewater Supper Club, two of Toronto's hottest clubs, will also be serving Penka to patrons for a limited time, with C Lounge offering Penka through its bottle service.

Why Ontario? "We felt that the LCBO's Premium Fixture Program, which offers special tastings and extra profile to luxury and limited edition products, was the ideal venue (for) Smirnoff Penka," said Smirnoff's director of marketing Keith Gillespie.

Smirnoff Penka retails for $125 for a 700 mL bottle, making it one of the most luxurious vodkas on the market. It's now available at more than 70 stores across Ontario until October 2006.

Why is Penka so unique? It's qualities are derived from pain-stakingly precise processes that take place during distillation. Produced under the watchful eye of a master distiller, only the finest cut -- the highest quality and most balanced vodka created during distillation -- makes it into each bottle, delivering a luxury vodka of quality, character and distinctiveness."

having said that....I think most of it is taxes....In London, it retails for about $35-40 pounds which means that it is about $80 CDN....or about $45 in taxes....ouch..

[This message has been edited by TheEngineer (edited 07-01-2006).]


- brappy - 07-01-2006 11:30 PM

I guess I've never been able to understand "quality vodka". I've endured a couple of vodka tastings and can distinguish different flavors, but have never appreciated any of them. In short, "quality vodka" seems to be an oxy-moron. Waist of money but interesting none the less. Thanks for the info.....

mark


- Innkeeper - 07-02-2006 06:13 AM

Interestingly enough, the current Yankee Magazine has a piece on New England craft Vodkas that sell in pretty much the same price range or close to it. Turned me off the same way.


- winoweenie - 07-02-2006 07:52 AM

Quote " Why Ontario?". IMHO the makers said to their marketing staff " Where in the blue-blazes can we find enough concentration of dummies to buy this plonk ". WW [Image: wink.gif](giggle,snort)


- TheEngineer - 07-02-2006 08:08 AM

WW, I agree!!! I was at first taken off guard but then almost immediately turned off by this bottle, concept, ...whatever it may be called.

I wonder when we will see the first $1000 bottle to sit beside the Louis XIII???? Money is not leaving the wallet in this manner.

[This message has been edited by TheEngineer (edited 07-02-2006).]


- Bucko - 07-02-2006 10:03 AM

Hmmm.... I posted a long reply to your post, and it disappeared.


- winoweenie - 07-02-2006 05:11 PM

Seems the phantom done struck agin'. I'llverify the post as I read it. You done think one of the other Mods with the power of the oblitertor is on the payroll does youse? WW [Image: wink.gif]


- brappy - 07-02-2006 06:13 PM

Sometimes WW, I cannot interpret.......

Bucko, care to summarize?

Edit.....Never mind WW, I might be a tad slow today..... but I got it.

[This message has been edited by brappy (edited 07-02-2006).]


- Bucko - 07-02-2006 08:30 PM

Bottom line -- in several tastings the premier vodkas were outclassed by modestly-priced vodkas. The premiums are a rip-off IMHO.